I am a Senior Industrial Designer and Design Lead at Vert Design Sydney. After graduating with a BSc. in Creative Product Design (2007), I began my career at Studio Davis in the UK, working across Europe and the US with clients including Procter & Gamble, PepsiCo, Cadbury, and Heineken.

I joined Vert Design in 2014, contributing to the studio’s growth from a team of five into one of Australia’s leading design firms. In this role, I provide creative direction while supporting and guiding teams and stakeholders through the design and development process, ensuring ideas are carried through to meaningful and distinctive outcomes across products, services, media, and platforms.

At Vert Design, I have had the privilege of collaborating with incredible creative professionals, design thinkers, and progressive organisations across industries and categories, including Sydney Metro, Schneider Electric, Messina, Country Road, Aesop, Le Bent, FCS, Original Mineral, Rebel Sport, and Good Design Australia.

With eighteen years of consultancy experience, I have developed expertise in both project and cultural strategy, concept development, and brand identity, supported by technical understanding and commercial perspective. Several projects I have led or contributed to have received recognition from awarding bodies such as the Good Design Awards, A’ Design Awards, The Dieline Awards, Pentawards, IoM3 Starpack Awards, Yanko Design, and Wallpaper* magazine.

I believe well-curated creative direction enables brands and products to embody emotional, aspirational and philosophical ideals in both the physical and digital, weaving deeper meaning, contextual elegance and human connection into products and experiences that shape everyday life.