Original Mineral is an Australian clean hair care company. An initiative with Vert Design saw a series of parallel projects deliver a fresh and cohesive product range, beginning with the revitalisation of O&M’s iconic shampoo and conditioner bottles. Focusing on sustainability and improved usage experience, refining and modernising form while preserving their established visual language.

The new bottles feature a custom closure that increases flow rate by 25% and incorporates a screw thread designed for future refill systems. A new 100% recycled HDPE compound improves squeezeability, while a diagonal parting line creates clean graphic faces. Beyond the bottles, the program delivered new tubs for styling products, spray and pump formats, and a bespoke one-litre bottle for salons.

The new range reflects O&M’s commitment to quality, sustainability, and their customer community.

The project was completed in 2023 by the Vert Design Sydney team, Original Mineral, and their manufacturing partners.